Jaguar Land Rover's Jaguar brand will be all-electric by 2025, the carmaker has said.
The company will launch electric models of its entire Jaguar and Land Rover line-up by 2030, it added. The firm said it would keep all three of its three British plants open as part of its new strategy.
But it has dropped plans to build an electric version of its XJ saloon at the Castle Bromwich plant, meaning the site will eventually stop making cars. Chief executive Thierry Bolloré said the plant would focus instead on "non-production" activities in the long term, without giving details.
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Atlantis Viewpoint
The automotive industry, historically fuelled by fossil fuels, will need to change as we know it. As new regulations in Europe - and elsewhere - come into force, car brands will have to make a big move to reduce GHG emissions. The last few years sales of diesels have naturally been plummeting, and many governments worldwide want to outlaw the sale of all wholly petrol and diesel cars from 2030. Replacing these for hydrogen or electric vehicles is a great step forward to stop pollution coming from private transportation. However, we do need to know where this electric power and hydrogen is going to come from…
If we are still producing these from fossil fuels, then problem remains. At Atlantis, we know that true clean energy is a brilliant source of green hydrogen and clean electricity. Concentrated solar power and wind power can both generate clean electricity and clean hydrogen, which produces only water as a by-product. Let us solve the root causes of these problem so vehicles can be powered in a truly clean way!
