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Thu, 14th Jan 2021 16:53:00 |
Has coronavirus made us more ethical consumers? |
Kimberley Bird says the coronavirus pandemic has turned her into a more ethical, more environmentally-conscious consumer. And she is far from alone.
"This year has really kicked my awareness into overdrive," says the 32-year-old, from Yeovil, in the South West of England.
"I look at products I'm using, and find more environmentally-friendly alternatives," she says. "And I reuse whatever I can. Anything I don't need, I donate or give away."
With Covid-19 and the resulting lockdowns increasing work and financial insecurities for many of us, you might think that we have had to quietly drop our ethical and environmental concerns when shopping.
However, numerous reports and studies have in fact shown that the opposite is true, and that coronavirus has focused our minds on helping to create a better, healthier world.
Take a 2020 global survey by management consultancy firm Accenture. It said that consumers "have dramatically evolved", and that 60% were reporting making more environmentally friendly, sustainable, or ethical purchases since the start of the pandemic. Accenture added that nine out of 10 of that percentage said were likely to continue doing so.
Meanwhile, a study by research group Kantar said that since Covid-19 sustainability was more of a concern for consumers than before the outbreak. And 65% of global respondents told a survey by pollsters Ipsos Mori "that it is important that climate change is prioritised in the economic recovery after coronavirus".
Are we seeing an ethical and environmental consumer revolution that is here to stay?
Read original full article
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